I have a term I use for this concept with my friends but it's a little unique so if I use it I will definitely doxx myself so I won't. I'll just explain it.

Women are happier with and more faithful to men who can and do cheat.

So cheat. Don't worry if she's cheating. Just worry about finding new bitches to fuck, and don't give a fuck when she finds out.

When she finds out, tell her you completely understand her being upset--that if you ever found out she cheated you would dump her without a second thought (because you're a man and she's a woman and women cheat for a different reason than men), so if she wants to leave you won't make it hard on her. There's the door.

You see...I've done this. Several times. And you know what's funny? They never take you up on your offer.

You see they just found out, definitively, that other women still want you. You just built up your social proof, and you didn't break frame when she threw the biggest shit test she could muster at you. Now, she knows if she DOES walk out that door, that other bitch, or those other bitches, win. You become the prize to be won. And women HATE losing to other women.

She'll rationalize "well...sure he fucks them. but he doesn't take them to meet his friends. he doesn't introduce them to his family. he doesn't share his finances with them. he doesn't marry them. he just uses them. and hell, I know I don't want to have sex as often as he does, so that's not the worst thing in the world for me. these other girls are almost doing me a favor--keeping him happy, keeping him satisfied. Making up where I fail, biologically. Ok, I can live with this."

And she will. She does. Every damn day, the world over, there are HOT women staying with men despite knowing their men can and do cheat and you wanna know something funny? They're more satisfied with their relationships than most women-because they are WITH a chad.

You see, this dgaf attitude, this "you can't hold me down" attitude, the image of the guy with hot girls hanging off him and chasing him...that's why she fell for you in the first place. And now that you're in a relationship, you think you should change? You think you should become what she SAYS she wants, rather than what her actions have PROVEN she wants?

If you change from that, do you think she'll stay in love with you? She's already shown you what she likes. Actions don't lie. Words will. All day long words will issue forth from the mouth of a woman that tempt her man to become a docile little pussy. And if the man listens to those words, his women will lose interest and fall for some other chad who still has those qualities.

But if you're always that challenge. Always that Chad. You have nothing to worry about. Or at least, much less to worry about. She might still cheat, but again, it's less likely now. The risk of losing you to another woman if she cheats is too high. It's too painful. Nobody likes to think about their property spending time happily in the arms and bed of another. Especially women.

So when they find themselves a cheater, a stud, a chad, they try to lock him down. But even if he becomes their "boyfriend" or even if he marries them, if he never stops cheating, her interest is never spent. Her challenge is never over. Her obsession only grows.

She'll respond by getting into better shape. By dressing sexier. By doing everything he wants in bed. By inviting other girls into the bed with them. She'll still try to keep him from cheating, but if he keeps doing it, she'll eventually just say she's fine with it--just please keep it on the DL or to invite her to join in sometimes so she doesn't feel left out.

This may seem like dark stuff to some of you, and it scares you too much to consider doing but...it's sounds theory. Women love men who cheat and then, when caught, dgaf. So cheat. And dgaf. You'll both be happier because of it.