John Lewis is (was?) the crown jewel of UK retail, founded in 1864. It went on to be the best loved of all the department stores. But in 2020 they appointed a diversity hire as CEO and went on a crusade to 'redress gender balance' in the company. Sharon White is openly bigoted and racist and has gone on record as saying that the company was 'too white and too male' before she got there. Now 60% of leadership roles are women, and the company has racked up huge losses. Now she's complaining that she can't hire any guys.

This is what happens when you appoint a social justice warrior to pursue things like 'celebrating women in business' and diversity and inclusivity. If your priority is not 100% focused on making money, you will lose money.