How do i apply trp if i’m the owner of the small business? Most of the customer is rude and belittle me even they know i’m the owner and i can’t do anything cuz first i don’t really want to lose the customer and second i don’t want to have a bad review online.

I always call them sir/ma’am which is not really my nature but i need to show respect.

Do i just really need to shallow being beta when it comes to business? Seems like ignoring and being stoic is not an option here cuz i need to deal with them.

My mindset is “customer is a king” even tho i knew this is wrong i still thinking about it everytime. And feel like i can’t apply trp at my retail business no matter what, It’s affecting my ego tbh when customer is being rude and want to just kick them to my shop.