There's probably a better label for it, but basically when a man leans their personality more towards femininity and flamboyance, almost gay, but they're able to use this to gain trust with women and get really close to them. Think Pedro Pascal, who obsesses over women's nails and shows emotional vulnerability, yet is able to get really touchy feely with women and even grope another man's pregnant celebrity wife. He says he's not gay and, women are obsessed with him, sexually.

From what I've seen it's very effective. Why is this? Because at first glance it seems to go against what we understand about what women are attracted to.

Does it go against TRP principles? Maybe? Maybe not? I mean I'd guess you can still maintain frame, because frame is not necessarily about masculinity or dominance, but rather maintaining integrity with your values, so if you are a zesty mofo, then you need to maintain frame of doing that even when you get called out as just acting.