What is Twitch, and why is it so popular Twitch is an American live-streaming video service owned by Amazon. Twitch.tv originally started as Justin.tv, first launched in 2007, which began with a single channel featuring a 24/7 live stream of Justin Kan's life. It later expanded into a network of channels allowing anyone to broadcast videos online. The dedicated gaming section of the website moved to Twitch, leading to the shutdown of Justin.tv to focus on rebranding to Twitch Interactive in 2014. Amazon eventually acquired the service.

Twitch as we know it today Twitch as we know it today is populated by millions of viewers, accessing a surplus of categories for channels featuring games (including esports and personal channels), music streams, radio shows, IRL (in real life), and other general topics. It's where streamers can earn an income on their channels, and personal streamers can showcase their activities. Twitch dominates the space for live content, beating out YouTube, the titan of online video content.