Hello! I'm a formerly regular poster here, just now coming back! I'm in my 30s as well (happily married for many years) and here are my recommendations:

-Have several good photos of you doing different things you enjoy. One nice face pic that hints at your body type is great for a main photo, but some pictures doing what you like are GOLD--biking, hiking, knitting, cooking, whatever!

-You can list your education and professional accomplishments in the fields that are provided for such things, but don't spend any additional time talking about them in your dating profile.

-Nothing negative. Like others have said, don't act like you expect the worst.

-Be yourself! If you love museums reference the last awesome exhibit you saw! If you love video games talk about which ones you play!

-Give a sense of your general personality. Are you a homebody who loves staying in to watch movies? Or are you an adventure seeker who loves dangling from cliffs and camping? Or are you a middle of the road chick who likes eating in nice restaurants and going on fun road trips? Be honest, and give them a sense of what you enjoy doing.

-Showcase what you bring to the table, not in professional terms, in relationship terms...and show rather than tell. Are you a great cook? Share a recipe! Do all your friends go to you for advice? Give an example? Are you always optimistic and upbeat? Are you super social? Are you close with your family? Do you love making a nice home? Are you into fitness? Share your routine! Are you an adventurous traveler? Talk about your favorite place! Are you hilarious? Be funny! Don't sell yourself short, but don't highlight stuff your female friends love about you...highlight stuff a MAN would love about you.

Some of the best profiles "show, don't tell". Instead of saying "I'm funny", write a funny profile. Instead of saying "I enjoy books", tell a little about a specific book/author you love and why. Keep it relatively brief since no one wants to read a novel. Be sure to balance what you're looking for with what you offer; a list of demands comes off as really...well, demanding! Try not to be angry, depressed, or cynical/jaded in your profile ("tired of the players" "just looking for a good guy to treat me right for once" "men are trash - can you change my mind?"). Avoid cliches in general ("love to laugh" "I love music" "looking for my soulmate") and for the love of god, don't include that awful "if you can't handle me at my worst" nonsense :D

Make sure that you have several clear, recent photos of you where you look like yourself, without Snapchat filters. Seconded the "no bikini/cleavage shots" and the emphasis on traditional marriage/religion, if that's what you want. However, don't be surprised if people don't read your profile at all and instead message you solely based on your pics. Also, I saw in your comments that you've recently ended a relationship of 6 years. Obviously it's none of my business, but make sure you really are ready to start dating again; if you're angry/distrustful or looking for revenge, guys will pick up on it no matter how well you think you're hiding it.

Tell what you want but not in demanding way but a cutesy way.

So something like: Looking for the man I'm going to spend the rest of my life with but we can start with a cup of coffee or a glass of wine ;)

Instead of: If you're not interested in a LTR don't even bother.

The first will probably scare off the players and fuck boys and the second will scare off everybody

The ladies here give some good advice. I can tell you some things that men hate to see so your profile doesn't get over looked.

photos: Don't cat fish. Most men these days are getting pretty good at knowing when your posting old photos of yourself. Take it easy on those skin filter and most importantly do not post a single photo with those snap chat filters applied. It is also highly suspect when you post photos of yourself when your dressed up for special events like weddings etc where your hair and make up is a step above what you normally do on a day to day basis. A close up of your face or upper body is fine for a primary profile picture but have at least a couple full body shots in there. Do NOT post pictures of your pets. I have seen womens profiles on OKcupid where they post multiple pictures of their fur babies. If you have a pet mention it somewhere in your profile. If you post a group photo be sure to indicate where you are in the photo or blur out/cover up the other peoples faces.

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Profile: Avoid cliches at all cost. This is a very common thing I see in womens profiles probably due to the fact that if your even of average looks or better your going to have men spamming your inbox. Things like "I like to live life to the fullest" tells absolutely nothing about yourself. Another is "looking for a man that is over 6 foot tall" will get you instantly listed as plate material by most men even those that are over that height because it is a strong indicator of how vain you really are. List some of your core values about yourself but don't get carried away as it can make you look overbearing or just plain shallow. Spend some time sending messages to other mens profiles. Again another common thing I see is women who will straight up say in their profile that they will not send messages to anyone and expect men to initiate everything first. Use proper grammar and avoid things like "lol" and smileys/emoji use since it appears immature. List your ideas for traveling the world at your own peril since it is present in over 50% of womens profiles. Men don't want to feel like they are bankrolling your vacation plans.

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Messaging/meeting: Keep messaging simple. Talk for a day via text and set up plans for a simple date like coffee or lunch. I would avoid any alcohol especially if your looking for a LTR. A bar is probably the worst place ever for first dates.

Photos are obviously the most important part of the profile.

Obviously stay away from anything revealing like you in a bikini or lots of cleavage. I’d shy away from selfies too - they seem juvenile. I also personally think weirdly cropped photos (like cropping just yourself out of a bridesmaid lineup) can seem odd.

Make sure you have at least 1 full body shot.

Ideas:

• You and your dog (nurturing but not quite as obvious as you playing with kids)
• You on a hike or in nature (show you are active)
• You doing a hobby

If you have a friend who you can bribe into taking some pretty, casual photos I would do that. It all starts with good photos.

Stress the importance of religion,conservative and family values as well as desire for traditional marriage and kids. It will weed out most of the "looking for fun" crowd. It's up to you to add other things and go trough the candidates. Might help if you say what app you're using since it changes. What happened to the fiancee?