Original article by Coffee Daygame: https://coffeedaygame.wordpress.com/2025/12/18/newtons-third-law-of-emotion/

We all have been to school. Eventually, we are taught physics, and a particular concept stands out. Newton's third law: Every action (force) induces an equal reaction (force).

Commonly known as the action-reaction law, well... it holds for our purposes as well. Here is the Daygame version:

Every (negative) emotional action has an equal emotional reaction. The emotion you induce in others, comes back to you

In short, if you are a dick to someone, at some level of your psyche, you are a dick to yourself.

The neuroscience

This is not a random truism, this part of your psyche is real. It exists in your brain structurally, and we know where it is. It is called the Anterior Cingulate Cortex (ACC). It sits precisely between the emotional and logical centers of the brain, between what used to be called Mammalian and Monkey brains. Here:

Its function is exactly what you would expect, to resolve contradictions between goals, expectations, and outcomes. Take it away:

Anterior Cingulate Cortex (ACC): This region plays a crucial role in monitoring errors and detecting conflicts between competing demands or goals. When the brain encounters contradictory information, the ACC shows increased neural activation, signaling that a conflict needs to be addressed.

All cognitive dissonance effects originate from here. It is precisely the part of the brain which causes the famous forebrain-hindbrain conflict in girls: when she wants to fuck you (emotionally) but her forebrain (logic) says no.

It also explains why frame control is so important, precisely because it resolves contradictions (eases tensions) in the minds of the participants. When someone comes under your frame, they're getting real mechanical benefits in their brains.

Emotional negativity comes back to you

We are now ready to explain the full picture. When you treat someone excessively bad for no reason, ACC will come and fight you. In short, for your (negative) behaviour to be congruent, you need to truly believe the other person is a monkey. This is the only scenario that makes the behaviour congruent and won't cause internal conflict.

But for most people, it is impossible to treat strangers like that. There are other parts of the brain that regulate social cohesion, belonging in the group, and status hierarchies. Those prevent excessive blind aggression. Therefore, when a person is unfairly bad to someone else, this creates a cognitive dissonance and induces an equal bad emotion in the person itself.

[Remember: your inner core accurately assesses the situation, despite the sugarcoating of the Ego. There is a part of the brain that sees the world objectively, and you cannot hide from it. This is where the "unfair" part comes from.]

Let us now see where this information comes handy.

Don't be a dick

In Game, what is the poster child of treating girls bad? Of course Asshole Game!

Some asshole Game is good, but don't be "Roissy asshole Game" unless the environment requires it. Firstly, it is ineffective. The whole point of asshole Game is to raise attraction, but we know better now than 2012.

Attraction is created when we break rapport. To break rapport... rapport needs to be established first. If there is a constant push, you will never establish it. You need the pull first, before you can push. So not aimless push, not constant push. Moderate it and integrate it. There is an art to attraction, not blind standardized rules.

The reason to respect these rules is not even about the girl, it is for your own self! Keep disrespecting girls and people for no reason and either of two things will happen:

Your internal world will become congruent with you behaviour to resolve ACC contradictions.

You will be at a perpetual state of self-contradiction.

Neither is good, neither is welcome. This is one sure way to damage yourself in Game.

On top of this, let's investigate laughing. Not a necessary part of attraction, but a good heuristic of it, at least when it comes to verbal based Game.

We know what "laugh" means for humans. Its evolutionary mechanism has been uncovered. Laughing stands to indicate "we are playing now", the situation is not serious at face value.

Well take one and two together and you can see that the "push" only works when it is superficial. A push at face value is not attractive. You need to establish the superficial layer, either via body language, non-verbals or by pulling.

Simply, any attraction material not respecting the above is misplaced. That is the true key to attraction !

She is a bitch

People get hurt when the girl never stops or blows them out quite rudely. It is decently common and happens to the best of us. There is no way to prevent it without excessive calibration (meaning going for only safe sets). Let us investigate this aspect from another point of view.

This is where empathy can help our Inner Game hard. Start thinking from her viewpoint. If she blows you off like that, one of three things must hold:

1) She is hurting herself emotionally as much as she hurts you. (ACC triggers)

2) Her psyche is distorted so the ACC doesn't trigger.

3) She has a genuine reason to not be able to talk now, and her reply shows Social goofiness.

Take a look at these three reasons. These are the only possible explanations.

Number 1 and 2: it is you who doesn't want to meet her. Forget the bouncing ass; she is genuinely engaging in lose-lose situations intentionally. This is all you need to know about her. In the long run, she probably would hurt you much more.

Number 3 is outside of our control as Players. It is the equivalent of screaming at the clouds. We don't control neither her life situation, nor her social aptitude. Accept that it is a realistic scenario that we can do nothing about and move on.

Once the analysis sets in, things become much more manageable and predictable. Inner Game and handling rejection stop being magic, and they follow orderly emotional equations.

Emotional Honesty

Studies on honesty and ACC all conclude the following: lying is cognitively demanding because it requires brain resources to contain conflict in ACC. In short, being honest, morality aside, is much easier on the brain than being dishonest.

Now, this is not a post about morality; I would even claim my blog's direction is more utilitarian than moral. However, we just explained a concept long known in the Daygame community.

Krauser has called it the "emotional rucksack". It is an emotional baggage that beginners and intermediates carry with them. It is written on their faces and a keen observer can catch it from a mile away: a cognitive dissonance between the world in their head and the real world. Eventually, this prevents them from showcasing their true emotions during the approach. Well... ain't this a conflict in the ACC?

That is why self-honesty and emotional projection are core aspects of Inner Game. You are making the Seduction easier for yourself by eliminating conflict in your own brain.

Original article by Coffee Daygame: https://coffeedaygame.wordpress.com/2025/12/18/newtons-third-law-of-emotion/