Women are often told that we need to have "realistic expectations" or that we need to settle. It's nearly always suggested that the AF/BB strategy means that a woman is settling for the BB.

What does this mean in the real world? What do "realistic expectations" look like? What is settling and is it bad, is there a better word to describe what is actually going on? Is "lowering expectations" different from "settling for beta bux"? Does lowering expectations make cheating or hypergamic branch swinging more likely?

Ultimately, how should we be advising women to set their expectations for the type of partner she can get and still be happy?