TRP.RED: Home | Blogs - Forums.RED: ALL | TheRedPill | RedPillWomen | AskTRP | thankTRP | OffTopic
Hot New Old TopControversial
Login or Register
171
- Hide Preview | 57 Comments | submitted 4 weeks ago by Rollo-Tomassi [Post Locked]

Essay:

https://therationalmale.com/2019/01/16/gender-war/

​

Excerpt:

In Male Control I explored what I saw as a narrative shift coming from the Village with respect to masculinity. This post was written after the Las Vegas mass shooting in October of 2017 (for which we have no definitive answers, and even less people asking questions) and in its wake came the predictable series of articles from the Fem-Stream media. Usually this narrative starts with appeals for gun control, then it shifts off to how it’s always men or boys and ‘toxic’ masculinity, and OMG we need to teach our boys to be better girls. This time though it was different. The narrative shifted to “masculinity itself is toxic”. In that 2017 article I predicted that this would be the new message coming from the Villagefor the foreseeable future. And right cue the concurrent mass shooting events and any incident of “men behaving badly” in the MeToo era was (still is) written from the ‘masculinity IS toxic’ perspective.

Well, the future is now. We are in a post-‘toxic’ masculinity era. That narrative has been replace by a ‘Masculinity is toxic’ message. No longer is it about certain, perceived negative aspects of masculinity being toxic – if you are male, you need to learn to repress your maleness altogether. We are no longer just teaching our boys like defective girls, the Village is teaching men they need to become woman-like in order to be an acceptable member of western society.

Less than a week after the APA’s holy decree that ‘traditional’ masculinity is a psychological disorder we see the now infamous Gillette “commercial”. In this video men are ubiquitously portrayed as ridiculous buffoons, but also as borderline perverts, potential rapists, oblivious fathers and uncontrollable hard-ons. The message is overwhelmingly “masculinity is this, you males should do the opposite”. And this is the message most plugged in men got when they watched the show. What they fail to realize, due to a continuous feed of the narrative, is the overwhelmingly misandrous subtext to the video.

This narrative is the same one I wrote about in Good Humans. There was a message that accompanied feminist mothers’ boys when they marched in the Women’s Marches of 2017-2018; it was no longer ‘Boys Will Be Boys’ but ‘Boys Will Be Good Humans’. This then begs the premise, if you are a boy, if you are male, then you are not a Good Human. This is a fundamental redefining of what it means to be a man, according to the Village. In the Red Pill we understand the importance placed on living out the conventional definition of masculinity – manhood is not something to be given or taken away by the ambiguities of gynocentric society. But this is what the Village is fostering as it’s direction for men. It’s not enough for them to withhold your ‘manhood’, now if you resist their correction, if you embrace your innate male self, you are a “no good human.”

I’m hesitant to call this Gillette video a “commercial”. In actuality it is a feminist agitprop piece directed by a well-known radical feminist, Kim Gerhig. Kim and her producer, Sally Campbell, are notorious for producing exactly this deliberate misandry when they’re not creating videos of singing vaginas. This, of course, is the ugly detail the Fem-Stream media would rather the mainstream pay no mind to. Our attention is supposed to be either on the message of “Men need to do better, what’s so wrong with that?” or “Only man-babies are crying about this ad.”

[-] TheSeaOfFog 75 Points 4 weeks ago

Rollo, you're mildly dyslexic and I love you for it.

Kim Gehrig unintentionally points something out in one of her shit lectures. She proudly states that it's a great time to be a woman director. If she didn't say it outright, she was essentially saying it's easy to get a job. The endless stream of untalented women into male spaces.

Only in an Affirmative Action world would her trash work be rewarded. It's utter garbage. It's unsubtle, cliche, stiff.

I read a post on TRP the other day that said women make the better artists because their greater emotional depth. Bullshit. Their work is a reflection of their solipsistic nature. It is all about themselves.

We're entering a world where men, I fuck with you not, are being confined to the home, stripped of job opportunities, silenced, shamed, and denigrated for their sexuality - and it's being called progress.

Don't ask for it. Take every ounce of power you can get. And don't apologize.

[-] wendysNO1wcheese 41 Points 4 weeks ago

I don't know if it's just me, but does anyone else experience incompetence at every business they go to anymore? It's just basic shit being fucked up. I've also noticed a pattern as to who the supervisors or managers, most of the time, are in these places. Guess who?

[-] pepe_the_third 10 Points 4 weeks ago

Incompetence and shitty customer service from the fairer sex

[-] redpillcad 5 Points 4 weeks ago

Do your own HW. There are millions to be made.

Goldman Sachs is a perfect example of erosion as they adopt SJW into partnership culture.

[-] wendysNO1wcheese 4 Points 4 weeks ago

There was a guy a few years ago that said all he does is find the companies that adopt a "diversity" initiative or what have you and shorts them and makes some good money. Is that what you're talking about?

[-] KrustyKrabReject 1 Point 3 weeks ago

Do you remember who that guy was?

[-] [deleted] 3 weeks ago
[-] universalabundance1 1 Point 3 weeks ago

There are millions to be made? Explain please.

[-] jontycampbell 3 Points 3 weeks ago

It's because of warm bodies syndrome, it's a real thing, and Monkey hiring.

[-] VisibleTheory 2 Points 4 weeks ago

Yep, my used-to-be-favorite Jimmy John's place used to be run by men. Now it's all women in there and every damn one of them gives me that "I don't give a fuck." expression when I place my order. And the quality has gone down-hill.

[-] nebder -6 Point 4 weeks ago

You sound entitled. If that’s the case I suggest you fix that shit right now.

No I don’t see this any more than the expected fuckups from imperfect humans.

[-] wendysNO1wcheese 10 Points 4 weeks ago

I am entitled. Entitled to get what I fucking pay for. Not have someone who shouldn't be there that fucks up costing me money and time. Not go fuck off. You sound like a bitch.

[-] MattyAnon 19 Points 4 weeks ago

We're entering a world where men, I fuck with you not, are being confined to the home, stripped of job opportunities, silenced, shamed, and denigrated for their sexuality - and it's being called progress.

Confined to their home away from their children, while simultaneously being shamed for not all being 1% top earners despite everything stacked against them from pre-school right through to the workplace.

Men are removed from their families and then shamed for being delinquent fathers.

Men are not allowed to get jobs where they out-qualify women due to "progressive" quotas that are just anti-male discrimination masquerading as equality.

[-] SKRedPill 11 Points 4 weeks ago

It's really time for men to withdraw their commitment to society and reclaim personal power. In the past, if you didn't like your kingdom, someone (at least 1 in a million) had the gigantic balls to make another empire.

Nothing big is needed. Just men need to be weaned off marriage and even kids and be taught abundance - I suppose though it will take several hard kicks to one's balls from life before one wakes up to that possibility...

Men need sex and women guard it as they get pregnant. Women need a man's freedom (commitment). Therefore the female version of rape will assault a man's freedom and his right to live.

[-] Throndor_Rising 16 Points 4 weeks ago

Take no prisoners! Take no Shit!

[-] SpiritStatic 1 Point 3 weeks ago

We can always count on Dave.

[-] [deleted] 4 weeks ago
[-] [deleted] 4 weeks ago
[-] Casanova-Quinn 6 Points 4 weeks ago

I read a post on TRP the other day that said women make the better artists because their greater emotional depth.

There are more women in the creative fields, but the majority of prestigious people in the creative fields are men. Even in stereotypical female industries like fashion. Louis Vuitton, Gucci, Versace, Prada, Dior, and Hermes were all created by men. Chanel is the only exception I can think of.

[-] Fulp_Piction 3 Points 4 weeks ago

Lol about that art thing - art is about being able to get outside yourself and make comparisons between the human experience and the themes you choose to talk about.

[-] 821sleepingbag 51 Points 4 weeks ago

I don’t give a shit if some feminised journalist decrees that masculinity is toxic. I’m still gonna keep being a stoic, competitive, aggressive and dominant male. I hope that all the switched on men of the world will continue to uphold masculine values and keep alive what it means to be a man.

[-] MattyAnon 24 Points 4 weeks ago

I don’t give a shit if some feminised journalist decrees that masculinity is toxic. I’m still gonna keep being a stoic, competitive, aggressive and dominant male. I hope that all the switched on men of the world will continue to uphold masculine values and keep alive what it means to be a man.

They are making it easier for alpha males every year. Just extol and exemplify a few male values and be attractive while the rest of the dumbasses fall for the beta-male provisioning lies.

While I hate what this is doing to men, I do admit it makes it easier for me personally to live the life I want with less competition.

[-] MrGreySD 10 Points 4 weeks ago

Yes. Whenever I speak about this to my friends, some ask "why do you care?". My answer: I don't. I merely find it interesting and enjoy talking about it. I notice more and more femininity in men with every passing day. Even down to their body language. But this just makes me stand out even more.

[-] DeGENZerate 5 Points 4 weeks ago

Its all fun and games until you reach the logical conclusion to this feminism. This will become increasingly financial and eventually end with blood.

Enjoy your bloody vaginas

[-] Throndor_Rising 13 Points 4 weeks ago

Yup. Doublin' down with the Mike Alstott drive right up the middle of the field with my helmet down.

[-] bpl12 4 Points 4 weeks ago

I miss that fucker. The fullback is dead and gone.

[-] The-Peter-Principle 11 Points 4 weeks ago

Make sure you surround yourself with like-minded men who share the same masculine values. Don’t go “lone-wolf”. Divide and conquer and all that.

Best of luck. The US looks a right bloody mess..

[-] MrGreySD 7 Points 4 weeks ago

Such men are difficult to find these days. My closest bonds are with my business partners. Even if they have some feminine traits and aren't quite fully RedPill aware, we still focus on solving problems and making money together.

[-] drakehfh 3 Points 3 weeks ago

Yeah, finding a friend with the same mindset is fucking difficult. I just came in Berlin from a Eastern country where people are redpilled. Here men are so weak and so feminine.

[-] EumenesOfEfa 2 Points 4 weeks ago

And I am studying towards a stem degree. Its a deep blue pill all around me.

[-] MrGreySD 2 Points 4 weeks ago

Definitely. And the M/F ratios mean thirst levels are off the charts (= white knights galore)

[-] SKRedPill 3 Points 4 weeks ago

Hope all men will stop letting others (especially brain damaged ones) define them. Men are self approving.

[-] z2a1-9 1 Point 4 weeks ago

Second that.

[-] wayneinthegame 26 Points 4 weeks ago

I browsed thru the twitter #Gillettead just to see...99% of all NPC tweets were the 2 ideas you just mentioned:

  1. Whats so bad about being a decent human being?
  2. If you don't like this ad, you ARE the problem.
[-] odaklanan_insan 11 Points 4 weeks ago

It's funny that ad came out just when I started to grow a full beard lol:)

Guess I'm keeping it..

[-] MrGreySD 4 Points 4 weeks ago

I don't know whether people lack intelligence and ability to think on a deeper level, or if they are simply lead by their ego/emotions. To beta males it's a way of knocking their competition down a peg. The advert makes me feel sick on both an instinctive and a logical level. Utterly pathetic. Go and watch a documentary on Stalingrad and then watch this video. What a joke.

[-] Auvergnat 20 Points 4 weeks ago

The APA guidelines release and the Gillette video made me look a bit into the message that's being communicated, and check the reaction of people in support to it on twitter.

One thing caught my attention is the plural use of the word "masculinity". They say "Masculinities". Not quite sure if there are just two or several, but "toxic" definitely is one, and obviously the bad one to be eliminated.

This message allows the feminists and their enablers to hide their agenda: see, they're not against men themselves of course, they only want to help men to get rid of the "type" of masculinity that hurts women, society, and themselves. And after a constant stream of exposure to the "dark" parts of men in the media and entertainment, the cooking up of statistics and the widening of definitions (e.g. "rape") to make it look like an epidemic, it's easy to convince even men themselves that this so-called "toxic" masculinity is endemic.

This dynamics was exposed by Rollo a while ago, and which he mentioned here again: some aspects of masculinity are socially OK, and some aren't. And obviously, the part that's ok is the one that's beneficial to women's sexual strategy. Do you want to marry that girl you knocked up because you feel the masculine need to protect? That's OK! Do you want to avoid marrying a girl your age and continue seeing girls 10 years younger than you because you feel the masculine need for youth and sexual variety? Well I'm afraid that's toxic, buddy..

But I don't see quite yet the "all masculinity is toxic" message that Rollo says is already being communicated. As far as I can tell, we're still stuck in the "there are several masculinities and the behaviours we don't like are part of the wrong one" era. Switching to "all masculinity is toxic" would take away the mean by which the female supremacy movement still hides its agenda.

[-] organicfluxx 9 Points 4 weeks ago

But I don't see quite yet the "all masculinity is toxic" message that Rollo says is already being communicated.

I think what Rollo means by that is that the feminine primary is pushing the idea that all men are inherently harmful to women (and men need to do something about that).

[-] redpillschool 9 Points 4 weeks ago

Like organic says in reply to you, I think the goal is to establish masculinity as original sin and then simply permit whatever behaviors they allow.

[-] 8n0n 3 Points 4 weeks ago

Like organic says in reply to you, I think the goal is to establish masculinity as original sin and then simply permit whatever behaviors they allow.

I agree but I'm going to try and extrapolate that a tiny but more.

Salami slicing.

a series of actions to remove or reduce something by small amounts over a period of time, so that people are less likely to notice any changes.

Definition source.

More specific to TRP; start off with little thin slices at the idea of masculinity and let people come to the idea themselves that all masculinity is toxic.

Mansplaining, manspreading, cat-calling being just a few small sounding examples; but over time and repetition of this (IMO regressive) 'progressive' theme make people think the idea of masculinity being toxic is one of their own design.

Why use this method?

'You cannot reason people out of positions they didn't reason themselves into.'

It makes them effective parrots of this narrative, NPCs, and why people who come here and don't reject it outright have a hard time digesting the sidebar material.

Watching the recent Gillette/P&G ad; I formed the idea of it being a 2 min video summary of the last few years attacks on masculinity. Those top of the mind examples of toxic masculinity I've used as breadcrumbs for those open to the idea of TRP or reclaiming healthy masculinity were right there in this ad.

It may be the silver lining or opportunity TRP/etc. could use to capitalise on this video, explaining to those unfamiliar with these pages why this ad upsets them.

On a lighter note, here is something completely different: Parrots.

^^^^Read ^^^^this ^^^^post ^^^^at ^^^^own ^^^^risk ^^^^and ^^^^presume ^^^^this ^^^^has ^^^^been ^^^^modified ^^^^by ^^^^Reddit ^^^^Inc.

[-] DeGENZerate 3 Points 4 weeks ago

They stopped hiding their agenda right around 2012. Western men in aggregate have become mentally diluted and the women surrounding us sicken sans masculinity.

Everyone is clinging to stability but the reality is the most stable thing an American has is either their job, prescription intoxication or both.

[-] SKRedPill 17 Points 4 weeks ago

Regarding that APA aritcle, that was an article for men written by a woman - Red Flag #1. I am going to stop reading any articles on men written by women after this point. There's nothing a woman can guide you about being a man after what Steel posted up there. At this point if I ever read it, it only confirms what RP truths tell you about how they react to a man.

Red Flag #2 - Always a discussion of homosexuals and gays and minorities. All psychology has slanted to normalize the minority now. Just get this, this is the biggest reason why male psychology is so soy now.

Red Flag #3 - Nerd smart is not life smart.

Red Flag #4 - Why would women care if men commit suicide or feel isolated? Most of that is simply because they're separated from their fathers, have no male spaces where they've got each others' backs and lack mental and physical strength? Wait, strength!? Oooh that's so toxic.... - the solution to that is male spaces, not behaving like women.

Red Flag #5 - Beta behaviours such as drinking, drugs, bad diet, not lifting, overweight - that kill men more. Ok, this I agree. Men are far more prone to betadom because a single man has fewer needs. That's not really healthy masculine behaviour and it's the result of an over cozy civilization.

Red Flag #6 - What concrete solutions are put forth that actually work? How can a woman know what it's like to be a male in first person? This whole essay is just a feels talk with no solutions or problem resolution - typical of a feminine mindset.

Who talks about declining T levels and rising infertility and xenoestrogens?

What men really need is more spirituality, mindfulness, lifting, becoming free of incessant thinking, meditation, and the like. Not this feely feely shit.

And homosexuals do not represent the majority that are traditionally masculine, heterosexual men.

The big question here is what are men doing to claim their personal power and respect? No one will give it to them. In those days, big men simply made their own empires and others respected that. Today?

Alphas in bed aren't alphas on the world stage.

[-] [deleted] 0 Points 4 weeks ago

[deleted]

[-] SKRedPill 2 Points 4 weeks ago

While it is conjecture, one thing cannot be denied.

Those who forget history are condemned to repeat it.

[-] chaseemall 0 Points 4 weeks ago

One thing that keeps getting brought up as I look into the history of sodomy is the destruction which homosexuality wreaks in matters of kingdom and conquest. I think it's more a matter of homosexuality = effeminate = getting conquered.

[-] BobbyPeru 12 Points 4 weeks ago

Its basically smoke and mirrors with a powerful subconscious reinforcement of the blue pill alongside a simultaneous message against men as a whole.

3 big issues:

1) Getting the unplugged even interested is hard since they can’t see the progression

2) The white knight cucks are fully on board with the BS backend message

3) The matrix men are mostly incapable of grasping the gravity of the issue.

[-] IAMB4TMAN 11 Points 4 weeks ago

From a business perspective, I find this rhetoric extremely interesting as it relates to the massive flow of money into private equity funds to be used for privatizations; this in reference to Roosh's predictions & its connection here. I think going forward private companies will be able to arbitrage the public appeal demands of public companies (most in response to align with Fem Imperative) that they are now shackled to in conjunction with profits.

Overall, while I'm in agreement with all of the points here, I think if one really 'looks' you can find a lot of subtle ways Masculinity is making its stand.

One question though - most if not all RP writers agree that even the most hardcore feminists can appreciate the Alpha Male. I wonder how this logic falls into the context of Trump. Are women in the political sphere really that disgusted by him or is it just a facade?

[-] teveza11 5 Points 4 weeks ago

All the result of male cowardice and weakness in the west.

Women despise weakness. Men in 2019 are weak, cowardly, pathetic, and NON masculine, thus, they earn the scorn and hatred from females.

Think of it this way, in the 1950s, we are told that men were awful, paternalistic, dominating, sexist, chauvinist pigs. And yet, they were treated well by women.

Now that men are more enlightened, egalitarian, and have kow-towed to women are their demands for the last 40s years, men are hated and disrespected at every turn.

Truth is, most men are weak, politically-correct saps who have taken the feminist mentality to heard. The more that men apologize and kow tow to feminist desires, the more that men will be villified, disrespected and mistreated.

Jeremy Meeks certainly isn't an egalitarian, sensitive, feminist man, but today's women love him more than all you put together.

As long as western men remain docile cowards, their plight will worsen.

​

[-] Atavisionary 5 Points 4 weeks ago

"The Village" sounds an awful lot like the cathedral discussed in other circles....

[-] TheLaughingRhino 3 Points 4 weeks ago

"That narrative has been replace by a ‘Masculinity is toxic’ message. No longer is it about certain, perceived negative aspects of masculinity being toxic – if you are male, you need to learn to repress your maleness altogether. We are no longer just teaching our boys like defective girls, the Village is teaching men they need to become woman-like in order to be an acceptable member of western society."


The only real answer I see is if TRP and other manosphere elements started a shit ton of gyms designed around boxing/MMA/Muay Thai/BJJ/Judo/etc.

All men, and particularly young boys growing up, need to be in a safe teaching environment where they are exposed to positive male role models and skill building. Several guys I know with kids are putting their kids in karate classes. There are NO NEGATIVES other than cost/proximity/time logistics if those become problems. But those can be managed. Kids are learning a skill. Getting exercise. Making new friends. Learning discipline. Learning meritocracy. Being around other hopefully positive older male adult role models. Getting an idea of self defense. Getting that excess energy out of their system.

You CANNOT create a male only zone in today's Western cesspool, you can however create something that women don't want to do or be around. If you started a TRP roofers association, how many women are going to invade that? Want to be a roofer in Atlanta in the summertime?

I've said this before and will say it again, helping kids is one of the most PR proof things you can do in todays society.

Criticism. Criticism. Virtue Signaling. Bullshit. Criticism.

"We are helping kids. What's wrong with helping kids?"

Conversation ends there. Women don't like to look bad or feel bad, so trying to jump on anything that helps kids makes them look like shit.

And who the fuck are we all kidding? With the world turning to shit before our eyes, we need to teach these young boys how to defend themselves.

Men need a place they can congregate, trade ideas, teach skills, share wisdom and form mentorships. Positivity. Brotherhood. A place where you will be heard and accepted. The idea that a gentleman and a warrior must go hand in hand.

This is where the endorsed guys who push the "Steal Your Woman/Steal Your Lunch" mentality get it wrong.

If you are a bull, you don't run down the hill and fuck one cow. You walk down and fuck them all.

[-] lux_7 2 Points 3 weeks ago

Yeah the Gillette commercial is a mediocre, state-of-the-current culture ad with some silly stereotyping and a dumbass "motivational" jingle.

 

On an overall poor-quality content the crown must go to the black guy who stops the white guy from talking to a girl by telling him "not cool bro, not cool" :D -facepalm-.

 

Let's spare a thought for the message of stopping violence and bulling also portrayed in the video though. It takes courage to stop a beating and in my view it's a positive example of masculinity.

[-] TyroneTheDriver 2 Points 4 weeks ago

Thanks for the write up Rollo.

I’ve been subscribed to the Red Pill lifestyle for a while now, but only recently picked up your book.

First day I had it I read 70 pages. Couldn’t put it down.

Thanks for all your contributions to keeping men men.

[-] yomo86 2 Points 3 weeks ago

On a side-note. You can bet your ass and your mother's soul that when a real war arises, something along the lines of WW2, we will be back to square one of old gender roles in no time. People became overly saturated.

[-] AutoModerator 2 Points 4 weeks ago

Just a friendly reminder that as TRP has been quarantined, we have developed backup sites: https://www.trp.red and our full post archive (and future forums) https://www.forums.red/i/TheRedPill. Don't forget to register on TRP.RED and reserve your reddit name today. Forums.Red is currently locked but will be opened soon.

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

[-] TheTruthIsASlowBurn -1 Point 4 weeks ago

The FBI was used by the Obama administration to influence the election. It conspired to use propaganda and lies it knew were created by one party to influence the electorate.

This is the definition of seditious conspiracy and it should be punished with the death penalty, unless you want Trump to do it too, and do it better, guaranteeing generations of one party rule like some third world shithole.

https://thehill.com/opinion/white-house/425739-fisa-shocker-doj-official-warned-steele-dossier-was-connected-to-clinton

[-] SKRedPill 1 Point 4 weeks ago

The big question here is what are men doing to claim their personal power and respect? No one will give it to them. In those days, big men simply made their own empires and others respected that. Those days if they were conquered by a foreign adversary, they rebelled and fought back. Today?

Alphas in bed aren't alphas on the world stage.

[-] moralizing_fags_btfo 1 Point 3 weeks ago

Yes, masculinity is "toxic", copetition (read as violence) is "toxic". That doesn't mean it is bad though. You have to embrace that.

We are where we are as a species because of intra-species selection. Men killing and raping others is the MOST BENEFICIAL EVOLUTIONARY BEHAVIOR WE HAVE EVER HAD.