The Red Pill doesn't exist so that men will hate women. It exists so men won't hate women for what they can never be (to them).

--Richard Cooper, Entrepreneur in Cars

This is a perfect distillation of a specific red pill many still have a hard time swallowing, which is that women do not love men the way men want or expect to be loved. We must stop projecting onto women our expectations in this regard, you'll only be let down if you keep doing it.

Stow the Disneyfied view of women and relationships AND your own view of relationships based on your own perspective. Call it a case of managing expectations. As Rollo Tomassi and others have pointed out before, women don't operate that way. Women in reality are mercenary when it comes to relationships as they are opportunistic lovers a la Briffault's law and associated correlaties, not to mention their dualistic mating strategy.

There's no technique or silver bullet for adjusting your worldview and expectations. You're on your own with this one. The good news is we're here to call you on your BS and set you straight if and when you fall into old mindsets.

In the wake of hookup culture and third wave feminism undermining women's appreciation for what men bring to the table, and spoiling traditional relationship structures that have existed for eons, she's never going to be yours...it's just your turn.