The Red Pill: Discussion of sexual strategy in a culture increasingly lacking a positive identity for men.
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Posted 5y ago in Red Pill Theory - Permalink - Locked - 197 Views
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I_Dont_Type 5y ago
“Kitchen women are deeply invested in family life. They are mothers. What is the easiest way to produce girls who do not understand the difference or respect the boundaries between positive and negative femininity? Take away their mothers.”
Gotta love double standards. Tell a woman to be more invested in family life these days and you might as well gouge your own eyes out before they do it for you.
halfback910 5y ago
Why do companies have political/social opinions. Just... why? Even if it's a very non-controversial stance I don't think a company should ever adopt it, let alone a controversial stance.
Unless it's something totally apolitical like "Here at Gillette, we like apple pie and moms." I would never even think about adopting it. Just fucking stupid. You're a business. Just take people's money and give them shit. It's easy. I take my employer's money and give them shit every day without sidling over to them and saying "Hey, let me tell you about my political beliefs right quick."
If I can do it, so can they.
JimmyHustle 5y ago
The truth is Gillette's move has nothing to do with actually siding with radical feminism/toxic masculinity/socialism whatever fucking gay bullshit ideology is next.
It is a pure genius move by the marketing team; they are exploiting the current trends and repositioning the company to appeal to millennials (who statistically are more likely to hold [american] liberal values).
This is due to the growing marketshare of alternative shaving products which in many cases are also cheaper or higher quality (eg. Dollar Shave Club).
Whilst we bitch about Gillette's anti-male ad-campaign and liberal faggots stand up for it; Gillette is making mad guap without us even realising. The real losers here are anyone who even reacts to it - Gillete is winning through engagement!
First corporate social responsibility was about world-peace. Then it was the environment/sustainability. Now it's about LGBT-Gayboi-Transfuckingfaggotshit-SafeSpace-HalfShavedHead-Offendedness. This is corporate social responsibility 3.0
Capitalism at its finest. Pure-fucking-genius.
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halfback910 5y ago
Oh, I don't think it was genuine. I get that it was a marketing move. I just think it was a bad marketing move.
I think corporate social responsibility campaigns shouldn't take stances. So for instance, Gillette could have done a social responsibility campaign where they would provide a free shave to homeless people or something. Social responsibility. No stance.
I just think unnecessarily polarizing customers is dumb.
max_peenor 5y ago
Just take a look at modern marketing departments. It isn't Don Draper getting rip roaring drunk in between fucking whatever quim passes him in the elevator. It's women. It's a lot of women. They will literally spend weeks packed in a conference rooms just to produce a single idea and god help you if you call it a bad idea. Men invented this sort of advertising by trying to get into the heads of other men and other women. Women do it by exploring their own heads, which is why they come up with retarded shit like this. Men will ruthlessly attack each others ideas and then head out for drinks and laughs after. Women will ruthlessly protect their own ideas and burn down the world to vanquish a foe to them. These organizations become banal, angry and gridlocked. So yeah, this ad didn't surprise me.
Sadly, with the push to get women into the production side of industry, I expect not only our marketing to be a total shitshow, but our products will start turning to abject shit.
Now don't get me wrong. Women can come up with great ideas for stuff that people really want to have and use. That's not what we are talking about here. This is a corporate environment turned into a social club where ideas are inherently inorganic. Angry power-grrrrls in pants suits don't duo well here.
OutsideTheCage3 5y ago
It is past time to mail our razor handles back to Gillette. That is the protest that will catch their attention, much more than social media videos.
Chainsawninja 5y ago
TL;DR Modern capitalist neo-liberal elites make themselves as hip and socially progressive as possible to deflect any criticism for being exploitative robber barons.
[deleted]
Irtotallynotrobot 5y ago
I was thinking about why they took this marketing tactic myself actually. I figure their ultimate goal is to increase sales right? Obvious. So if we figure it's true that women make the majority of purchasing decisions, they'll be more likely to choose a razor for their SO that supports the female imperative.. When men walk through the drug store aisles, they just grab the first one they see, at least I do. Even if you piss men off, I doubt their going to take a razor back to the store to return it if their girls hand them one, we just don't give a shit.
In short, I think they're trying to get men's SO's to buy Gillette stuff. I'm sure women are buying Gillette razors now for themselves too.
halfback910 5y ago
On some level I get that but I think they could have accomplished that without taking a stance.
Ultimately, this may have made people like them but it also pissed a lot of people off. No stance? Nobody's gonna get pissed at you. I feel like you don't want to polarize customers either way. I buy my own razors and I'll be buying Schick now.
And I shave my head too, so they lost a PREMIUM customer! PREMIUM, I say!
Irtotallynotrobot 5y ago
Yep. That's how I feel too. It was a collossal marketing mistake. I think that's the marketing logic but that commercial doesn't exactly scream logical thinking. I'm sure their teams have been infected with toxic feminist emotology.
CountVP 5y ago
There are two possible theories. The first is that they are appealing to the female crowd (wich shounds like bullcrap) and the second is that the culture in New York and L.A has gone so far off the deep end to the left that CEO’s truly believe radical feminism is a growing trend in the western world. It is not. Everyday i see more and more people reject their dumb ideology. It’s just that these people live in liberal bubbles
EdmondDantes777 5y ago
The real reason is social engineering. Women are easier to control, so they want to shame men for acting like men, and drug them and make them fat and fill them with soy and adderall until they start acting like women.
Women are responsible for 78% of consumer spending in the world, that is why all businesses are going in to overdrive trying to appeal to them.
halfback910 5y ago
I desperately want to believe the first theory. I've seen decisions that are meant to appeal to liberal sensibilities made by liver splotched old men smoking cigars. I want that to be the case here.
Like when Burger King proposed to McDonald's that they unite for International Peace day. You just KNOW some evil old bastard still brags about that in his Union Club over a scotch.
Leylinn 5y ago
yikes "evil old bastard"? am i the only one who admire them?
halfback910 5y ago
I admire the hell out of them. That was a compliment.
CountVP 5y ago
I doubt old man smoking cigars would release an add talking shit about men in general. This reeks of a 21 year old diversity hire. It’s just too dumb to be done by someone who has lived an entire life
Morty-Fried 5y ago
It was a female director/writer who created this..
halfback910 5y ago
My dream is shattered. Hopefully she's still evil and cynical, though.
Aggressive_Beta 5y ago
The company doesn’t give a shit about your precious snowflake feelings. They have no morals or political stance. The only thing they care about is which stance will increase their profits, and they will do whatever they think will help them achieve that. Including pissing off a bunch of stoic alfa keyboard warriors with their advertisements.
And they’re going to laugh at everyone who is outraged about this ad when it works. Getting upset about that is like being mad at the grass for being green.
halfback910 5y ago
That was my whole point. I think the most profitable stance for companies is no stance. Why do you think most companies don't take stances?
If you're right you should be able to tell me McDonald's stance on most political issues. But you're wrong. So you can't. Because McDonald's only stance is "Look at all the things you can shove into your face for four dollars!"
For fuck's sake, McDonald's doesn't even have a stance on health/eating healthy. They just offer you choices.
"You can be healthy or a fat fuck. BUT you can be EITHER of those things for just four dollars at McDonald's!"
Gillette dominated literally 75% of the market for years without ever having a stance!
JimmyHustle 5y ago
Incorrect. Political/neutral stance to maximise profits (or positioning rather) is dynamic depending on many factors.
[deleted]
Aggressive_Beta 5y ago
Obviously what works for some companies doesn’t work for other companies. Sometimes it’s more profitable to take a political stance... or at least pretend to take a political stance. The world is not black and white like you’re making it out to be.
halfback910 5y ago
I'm not making it out to be black and white. But generally speaking in capitalism you're rewarded for focusing on having the best product.
Aggressive_Beta 5y ago
You just said, “I don't think a company should ever adopt it, let alone a controversial stance.” That’s black and white.
halfback910 5y ago
I think it's sub-optimal as a businessman. That is what I was saying. I'm not saying it's right or wrong, which is a context I think black and white would apply more in.
AllahHatesFags 5y ago
It's a very stupid business strategy because bitch-made soyboys with low T tend to have less facial hair.
CensorThis111 5y ago
Right? Although I never bought their shitty products anyway.
Fatstupidvirginboy 5y ago
I grew up in a fairly wealthy suburb in the southern united states. Divorce was by far the norm and only 1 or 2 kids i knew lived in a double parent household.
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I swear that the weird kids, and the kids that seemed to struggle socially and behaviorally, were all raised by their mothers. I also noticed a general lack of personal responsibility and self sufficiency.
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Not having a male role model will make young men behave more like women, naturally. Unfortunately women say they want this but in my on experience, girls wanted nothing to do with these guys and were quick to bash them as a "pussy" or weirdo.
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Its not a secret, children do better on average with a father around. I would argue that for some children in some demographics, it is far more serious, and leaves children at a disadvantage to their peers.
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Taking it a step further and outside of my original point, now that I am older, i have seen women really quickly judge men who behave effeminately. Girls really do not want to see a man cry, they really don't want to see a man bitch and moan. If a man does behave that way ive seen women be completely disgusted and super quick to make snarky comments to their buddies.
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