. Everyday i see more and more people reject their dumb ideology. It’s just that these people live in liberal bubbles

The truth is Gillette's move has nothing to do with actually siding with radical feminism/toxic masculinity/socialism whatever fucking gay bullshit ideology is next.

It is a pure genius move by the marketing team; they are exploiting the current trends and repositioning the company to appeal to millennials (who statistically are more likely to hold [american] liberal values).

This is due to the growing marketshare of alternative shaving products which in many cases are also cheaper or higher quality (eg. Dollar Shave Club).

Whilst we bitch about Gillette's anti-male ad-campaign and liberal faggots stand up for it; Gillette is making mad guap without us even realising. The real losers here are anyone who even reacts to it - Gillete is winning through engagement!

First corporate social responsibility was about world-peace. Then it was the environment/sustainability. Now it's about LGBT-Gayboi-Transfuckingfaggotshit-SafeSpace-HalfShavedHead-Offendedness. This is corporate social responsibility 3.0

Capitalism at its finest. Pure-fucking-genius.

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Why do companies have political/social opinions. Just... why?

Just take a look at modern marketing departments. It isn't Don Draper getting rip roaring drunk in between fucking whatever quim passes him in the elevator. It's women. It's a lot of women. They will literally spend weeks packed in a conference rooms just to produce a single idea and god help you if you call it a bad idea. Men invented this sort of advertising by trying to get into the heads of other men and other women. Women do it by exploring their own heads, which is why they come up with retarded shit like this. Men will ruthlessly attack each others ideas and then head out for drinks and laughs after. Women will ruthlessly protect their own ideas and burn down the world to vanquish a foe to them. These organizations become banal, angry and gridlocked. So yeah, this ad didn't surprise me.

Sadly, with the push to get women into the production side of industry, I expect not only our marketing to be a total shitshow, but our products will start turning to abject shit.

Now don't get me wrong. Women can come up with great ideas for stuff that people really want to have and use. That's not what we are talking about here. This is a corporate environment turned into a social club where ideas are inherently inorganic. Angry power-grrrrls in pants suits don't duo well here.

It is past time to mail our razor handles back to Gillette. That is the protest that will catch their attention, much more than social media videos.

ILGWU is long gone, dissolved in the 1990s. But so are the attitudes that celebrated it. Millions of people around the world still work in factories, but you don’t hear much about them. What would happen if there were the equivalent of a Triangle Shirtwaist fire at, say, an iPhone factory in China? Would anyone care? Actually, we know the answer. The phone you have in your pocket right now was likely made in China by Foxconn, a Taiwanese company that is the biggest electronics manufacturer in the world. The workers who assembled it made less than two dollars an hour. Even by Chinese standards, that’s not a lot. Foxconn employees who make iPhones would have to work for months to afford one. The work at Foxconn is repetitive and hard, the pressure from management unrelenting. Some workers have reported being forced to stand for twenty-four hours at a time. Others say they are beaten by their supervisors. Starting around 2010, employees at Foxconn plants in China began to kill themselves in alarming numbers. Workers hanged themselves, took poison, jumped from windows. There was very little news coverage of any of it until 2012. That year about 150 Foxconn workers at a plant in Wuhan climbed to the roof of their factory and threatened to commit mass suicide if conditions didn’t improve. The company likely made in China by Foxconn, a Taiwanese company that is the biggest electronics manufacturer in the world. The workers who assembled it made less than two dollars an hour. Even by Chinese standards, that’s not a lot. Foxconn employees who make iPhones would have to work for months to afford one. The work at Foxconn is repetitive and hard, the pressure from management unrelenting. Some workers have reported being forced to stand for twenty-four hours at a time. Others say they are beaten by their supervisors. Starting around 2010, employees at Foxconn plants in China began to kill themselves in alarming numbers. Workers hanged themselves, took poison, jumped from windows. There was very little news coverage of any of it until 2012. That year about 150 Foxconn workers at a plant in Wuhan climbed to the roof of their factory and threatened to commit mass suicide if conditions didn’t improve. The company responded by installing circus nets beneath the railings. All pretty grim. Yet when was the last time you heard a politician decry Apple’s treatment of workers, let alone introduce legislation intended to address it? When was the last time a group of socially conscious hipsters from Brooklyn protested outside the home of Apple CEO Tim Cook?

Never, of course. That’s because Apple, like virtually every other big employer in American life, has purchased indulgences from the church of cultural liberalism. Apple has a gay CEO with fashionable social views. The company issues statements about green energy and has generous domestic partner benefits. Apple publicly protested the Trump administration’s immigration policies. The company is progressive in ways that matter in Brooklyn. That’s enough to stop any conversation about working conditions in Foxconn factories. Indeed, the whole point is not to talk about Foxconn factories. As Notre Dame professor Patrick Deneen points out, the ruling class’s “insistent defense of equality is a way of freeing themselves from any real duties to the lower classes that are increasingly out of geographical sight and mind. Because they repudiate inequality, they need not consciously consider themselves to be a ruling class.” A resolute lack of self-awareness makes this arrangement possible. Earlier ruling classes understood they were in charge. They admitted it and faced the consequences, including a responsibility to those beneath them. Noblesse oblige means “obligations of the nobility.” Every functioning aristocracy has taken that obligation seriously. The modern rich, by contrast, don’t acknowledge that they’re at the top of the economic heap, or even that a heap exists.

TL;DR Modern capitalist neo-liberal elites make themselves as hip and socially progressive as possible to deflect any criticism for being exploitative robber barons.

I was thinking about why they took this marketing tactic myself actually. I figure their ultimate goal is to increase sales right? Obvious. So if we figure it's true that women make the majority of purchasing decisions, they'll be more likely to choose a razor for their SO that supports the female imperative.. When men walk through the drug store aisles, they just grab the first one they see, at least I do. Even if you piss men off, I doubt their going to take a razor back to the store to return it if their girls hand them one, we just don't give a shit.

In short, I think they're trying to get men's SO's to buy Gillette stuff. I'm sure women are buying Gillette razors now for themselves too.

There are two possible theories. The first is that they are appealing to the female crowd (wich shounds like bullcrap) and the second is that the culture in New York and L.A has gone so far off the deep end to the left that CEO’s truly believe radical feminism is a growing trend in the western world. It is not. Everyday i see more and more people reject their dumb ideology. It’s just that these people live in liberal bubbles