Essay:

https://therationalmale.com/2018/06/11/the-nature-of-the-game/

Excerpt:

For men there will always be a want to believe that whatever qualities make up their own personality and their own lifestyle is what should define what is “alpha”. From Alpha:

Guy’s like Corey [Worthington] infuriate men who have invested their self-worth in the accomplishments of what they think ought to be universally appreciated and rewarded. So when they’re confronted with a natural Alpha being undeservedly rewarded for brazenly acting out of accord with what they think the rules ought to be, they seethe with resentment. The natural response in the face of such an inconsistency is to redefine the term ‘Alpha’ to cater to themselves and their accomplishments as “real men” and exclude the perpetrator. The conflict then comes from seeing his new definition of Alpha not being rewarded or even appreciated as well as a natural Alpha attitude and the cycle continues. Your respect (or anyone else’s) for an Alpha has nothing to do with whether or not he possess an Alpha mindset. 3 failed marriages and 100+ lays has nothing to do with his having or not having an Alpha mindset.

In the same way that a Blue Pill conditioned “beta male” believes he best represents the new “alpha” definition, so to do a lot of Red Pill aware men who play the same game of applying their own traits to what should be considered or appreciated as “alpha”. Nowhere is this more apparent than in Trad-Con circles – an Alpha is a guy who takes care of his family and is respected as the head of the home. He takes care of his duties to family, God and country, etc., etc. Really all this is is another grab at affirmation of personal worth. Blue Pill “betas” believe exactly the same self-fulfilling thing from a different set of ideological beliefs.

In the process both the plugged-in and the unplugged create convenient archetypes for the opposite of the apex they want to believe they are and what they hope will be confirmed and rewarded. Usually these are binary caricatures: the Alpha ‘Chad’ is usually whatever image of the popular high school jock that used to be their nemesis fits, while the Beta ‘doormat’ is the George McFly character whose introversion and lack of social intelligence places him at the bottom of the dominance hierarchy. Either one of these guys can be seen in a positive or negative light depending on the perspective of who’s doing the viewing. To the Nümale, whatever that classic Beta does should be what’s appreciated as ‘alpha’ and to the Trad-Con an Alpha is the guy who dominates, but only insofar as he sticks to what they think is his ‘duty’.

Funny how both tend think the Alpha Playah, the self-important ‘Cad’ who women tingle for, who follows his own sexual strategy shouldn’t be considered ‘Alpha’ in spite of women consistently, predictably rewarding him with sex and genuine desire. Rian nailed this part; Alpha makes her wet, Beta makes her secure. Our Instinctual interpretive process understands the visceral reasons why women get worked up for that physically ideal guy who also completes the fantasy of the Alpha Fucks side of Hypergamy. But our Emotional and Rational processes want to recreate a reality in which what we have is what women really want. So we try to persuade and convince women to act against their own Instinctual interpretive process with respect to what they should find sexy and genuinely desirable – us, just as we are. We want to change the Game to fit our capacity, our skill, our genetics, to excel in it.

Beta men don’t just hope that women will perceive their own redefinitions of ‘alpha’ as the accepted ideal, they build lives and systems of belief around convincing others and themselves that we’ve evolved past the visceral realities of what arouses women. Trad-Con men, even Red Pill aware men, do something similar – they hope that their own definition of what should constitute Alpha, and best describes themselves, will likewise supersede the natural evolved impulse of what a woman’s hindbrain perceives as an ideal Hypergamous opportunity.